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ALIN VI Design

Location : Various Locations, China

This concept Visual Identity Design, undertaken for jewellery company ALIN, aims to move the ALIN brand slightly more upmarket, to showcase its products as slightly more luxurious whilst still being accessible to the middle of the market.  The client requested a modern, clean VI and branding package that would place the focus on the youth and exuberance that it felt its; customers exhibited.  Clean lines and minimal material palette create a brand that is memorable and sophisticated and with the classiness of an aspirational brand.