Alexandre De Paris

Location : Changsha, China
Area : 60m2

This design was undertaken as part of a realigning of the brands aesthetic for the China market. The highly finished and detailed furniture and fixtures create a luxurious display environment for the stores products. The company sells hair accessories and central to both the design and business strategy was the idea that in the store people would be treated as if they were in a salon and so the design reflects this activity and seeks to create a sense of occasion for the customers.