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CUBE Cafe VI

Location : Chengdu, China

CUBE Cafe branding and VI package was done for a client interested in opening a series of micro cafes in high traffic areas such as service stations and shopping malls. The brand identity had to reflect the physical unit design and express the idea of convenience, compactness and refreshment. The logo design allowed flexibility in colouration and application which led to the development of mini logos for individual product branding and identification.