Munchwich Store Concept

This small restaurant located in the heart of Chengdu city, represents the evolution of a popular brand in the city. With a shifting focus from dine in to take away business the store owners sought a new store concept the was more aligned with their new business vision. A large part of the project was working streamlining the kitchen processes whilst maintaining a brand identity of the store. The small area for dining offers a casual, neighbourhood feel that seeks to situate the store within the community. The small front facade can be opened to extend the interior dining space onto the terrace beyond.